More confident decisions
Entrepreneurs
From entity setup to your first hire — a financial partner who's been in your shoes.
North County San Diego · Southern California
Know your numbers. Grow your business.
Solid Accounting Solutions is a boutique financial advisory practice for business owners who are ready to spend less time in the books — and more time building the business they actually want to run.
EA
IRS Authority
1:1
Founder-led
Local
North County SD
“Solid Accounting Solutions has become a partner to my business. This leaves us free to do what we do best.”
Client · Southern California Owner-Operator
Meet Heidi
A financial partner who has actually worked inside a business — not just reported on one.
Before founding Solid Accounting Solutions, Heidi spent years working across nearly every department inside growing businesses — Accounts Payable, Accounts Receivable, Warehouse, Operations, Project Billing, Freight, Logistics, Sales, and Returns.
That operational background is her superpower. She doesn't just understand how businesses report their numbers — she understands how they actually function. Where the friction lives. Where the cash leaks. Where the right system saves a team ten hours a week.
Today, that perspective shapes how she advises every client: as someone who has stood on the warehouse floor, sat in the operations meeting, and reconciled the month — and now helps owners make the next decision with confidence.
Bachelor's in Accounting
Formal training paired with real operational depth.
Enrolled Agent (EA)
Federally licensed to represent taxpayers before the IRS.
IRS Representation Authority
Resolution, notices, and audit defense — handled directly.
Woman-owned · Locally rooted
An independent practice serving Southern California.
A different starting point
Accounting is only the beginning.
Most owners walk in thinking they need bookkeeping, payroll, or a tax return. What they actually need is something deeper — the kind of clarity that changes how the business gets run.
What owners ask for
- Bookkeeping
- Payroll
- Tax returns
What they actually need
- Financial visibility
- Organized systems
- Better reporting
- Cash flow awareness
- Operational efficiency
- Decision-making confidence
Books don't grow businesses. Good decisions do.
The progression
From transactions to strategy.
Every engagement follows the same quiet arc — turning the day-to-day numbers into the kind of insight that actually moves a business forward.
01
Accurate Books
The foundation. Clean, current, reconciled.
02
Financial Visibility
Reports a non-accountant can actually read.
03
Business Insight
Patterns, margins, and where the cash really goes.
04
Confident Decisions
Hire, invest, pivot — with the numbers behind you.
05
Long-Term Growth
A business that compounds, year after year.
Built for business owners
Designed around the people actually running the business.
Different businesses, same outcome — more time, better cash flow, cleaner systems, and the confidence to make the next call.
Cleaner financial systems
Professional Services
Recurring monthly support for consultants, firms, and practices scaling on services.
Better cash flow
Contractors
Job costing, draws, retainage, and the cash visibility that keeps crews moving.
Less stress
Growing Companies
Strategic support as you add team, complexity, and revenue — without the books falling behind.
Long-term clarity
Family Businesses
Stewardship across generations — succession, ownership, and the conversations that matter.
More time
Service Businesses
Quiet, organized rhythm in the background — so you get your week back.
More than an accountant
“Heidi has become part of our business. A sounding board, an advisor, the person we call before any major decision.”
Long-term client
The Solid Difference
Why business owners stay.
Clients don't renew with Solid because of a tax filing. They stay because they have someone who actually understands their business — and answers the phone when it matters.
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Real operational experience
Years working inside growing businesses — across AP, AR, operations, logistics, and sales.
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Business-first mindset
The accounting serves the business, not the other way around.
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Personal relationships
You work with Heidi. Always. No bouncing between junior staff.
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Responsive communication
Questions get answered. Calls get returned. The relationship feels close.
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Remote and onsite flexibility
Cloud-first workflows with local presence across North County and Riverside County.
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IRS representation included
Notices, resolution, and audit defense — handled by an Enrolled Agent.
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Long-term partnership
Built for clients who plan to grow — and want the same trusted advisor through every season.
How we work together
Organized around outcomes — not tasks.
Every service exists for a reason: a stronger foundation, a clearer business, a smarter tax position, or more confident decisions.
Financial Foundation
So the numbers you make decisions on are actually right.
- Bookkeeping
- Accounts Payable
- Accounts Receivable
- Payroll
Business Growth
So you can see the business clearly — and run it accordingly.
- Cash Flow Visibility
- Financial Reporting
- Process Improvements
- Operational Support
Tax Strategy
So tax season is a confirmation — not a surprise.
- Tax Preparation
- Tax Planning
- IRS Representation
- Tax Resolution
Business Confidence
So you have someone to call before the decision gets made.
- Advisory
- Planning
- Financial Guidance
- Decision Support
Client stories
In their own words.
“Solid Accounting Solutions has become a partner to my business. This leaves us free to do what we do best.”
“Heidi is the first call before any meaningful decision. We trust her instincts because she's been inside businesses like ours.”
“For the first time, I actually understand the numbers. The monthly close stopped feeling like homework and started feeling like a check-in.”
“We were drowning in spreadsheets. Heidi built systems we still use today — and the team got dozens of hours back every month.”
North County & beyond
A trusted financial partner for Southern California business owners.
Solid Accounting Solutions is rooted in North County San Diego and serves businesses across Riverside County and Southern California — from coastal service firms to inland contractors and family-run operations.
FallbrookBonsallCarlsbadVistaOceansideSan MarcosEscondidoPowayMission BeachSan DiegoTemeculaMurrieta
Start the conversation
Clarity for business owners ready to grow.
A short consultation is the easiest way to see what's possible — and whether Solid is the right financial partner for the next chapter of your business.
Prefer LinkedIn? Message Heidi directly.